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How one VAR increased leads through content!

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How one VAR Maximized their web presence

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Why Online Marketing?

Mobility has added a new twist to the ease of accessing the web, accelerating the ways end users are using video, social media, and the internet overall. Now, more than ever before, people are tuning to the web to research products and pricing, read and share reviews, and even educate themselves on the latest solutions and techniques. Social media is the new word-of-mouth, videos are the new way to learn, and Search Engine Optimization (SEO) is critical to being found on web searches.

ScanSource's marketing team can help you create a strategic online marketing plan that identifies the right areas of focus for your business, and the best tactical approaches to executing online. Plans typically include a combination of focus areas such as:

  • Content creation and blogging
  • Infographics
  • eBooks
  • Online ads
  • Online events (live and on-demand)
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Social media marketing (SMM)
  • Videos
  • Website development

Don't lose online leads to your competition. Contact us today!

 

Social Media

Social media is an important channel for engaging potential customers and sharing industry knowledge, but it can be overwhelming to those that don't have a clearly defined strategy. We offer a variety of packages for varying budgets and needs that leverage industry-best practices and subject matter expertise to bring tangible value and direction to your social media initiatives. Whether you need us for creating your plan, executing your plan, or just helping with copywriting, ScanSource Services can help.

Not sure if you are ready for social media? Check out this infographic:

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Videos

With more than 70-million mobile video viewers predicted in 2013, video is an increasingly effective way to capture your audience's attention and leave a lasting impression. Studies show that having a video on your home page can help improve your search engine optimization (SEO) rankings by up to 50%, and that featuring video as part of your email blasts could increase your click-through rate by up to 50%.

Just a few ways that value-added resellers are using video today:

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  • Case studies
  • Company profile
  • Education and training
  • Product launch
  • Product/solution demonstrations
  • Promotion
  • Testimonials

 

ScanSource Services marketing team can help you create compelling videos that get your message across in the most effective way. We offer full service and support for every budget and every aspect of the video development process including:

  • Script development
  • Editing
  • Talent
  • In-studio or off-site location filming
  • HD equipment, lighting, and mics
  • Graphic animation
  • Stock photography purchases

In 2012, ScanSource Service launched an innovative video concept, Co-Brandable Vendor Videos, in which we worked with various vendors to develop video content that VARs could wrap their branding around for a minimal fee. This process removes the major cost and time constraints associated with traditional video production. Ask us how to co-Brand one of our existing vendor videos for you today!

This year, ScanSource Services is excited to add another innovative concept to our menu of services. Brand 360⁰ videos, a unique production capability that allows you to dramatically elevate your brand's visibility throughout the video. Ask us about our Brand 360⁰ videos today.

View More Videos

 

Website Development

It takes only seconds for someone to form their opinion of your brand when visiting your website. A recent Stanford technology lab study revealed that 46.1% of participants feel website design impacts credibility of your products.

If you walked into a dirty old store with dust all over the shelves and old product, would you stay and shop or leave?"

Even if you don't intend for your audience to buy online, your business could still be impacted.

If you’re not sure how you stack up, the ScanSource Services marketing team can help! We offer:

  • Website analysis and consultation
  • Website design and implementation
  • Content development
  • Online banners/buttons design
  • Vendor syndication programs assistance
  • Blog writing
  • Strategic consultation
  • Search Engine Optimization (SEO)
 

Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is critical to being found on the web, without paid ad placement, when prospects are searching for your solutions/products.

If you passed by a new store with no sign or windows, would you go in? Or keep driving?

SEO utilizes competitive research, keywords, and other strategies to help elevate your website in organic search engine results. If your website isn't optimized, you are letting potential clients pass you by, and in some cases handing them right over to your competition. We offer both analysis and implementation services for SEO, so just let us know how we can help.

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Search Engine Marketing (SEM) helps take your online initiatives to the next level by combining organic SEO with other online marketing tactics like pay-per-click campaigns. ScanSource Services offers several different options that can help increase your visibility on the web. Contact us for a free 30-minute consultation to find out what’s right for you.